Squaw Valley ski resort changed name to Palisades Tahoe
âWhen the sun rises over Lake Tahoe on Opening Day 2021, it will be the dawn of something new. Our historic past will remain, but we are evolving, âSquaw Valley, now known as Tahoe Palisades, announced in a video released today. The station did not wait for the opening day. According to all the records on social media and other public marketing, the new name will go into effect a bit sooner than that, as the station website, Instagram, and other social networks are now sporting the new logo and nickname.
According to the resort, the new name, Palisades, is “inspired by the granite walls and waterfalls that make up this otherworldly terrain” and “will honor the resort’s history as a land of legends.”
The decision to change the name of the station was announced just over a year ago amid the national movement to accommodate America’s racist past and present. The word “squaw” is a racist and sexist term for a Native American woman, and despite the resort’s rich history and semi-iconic status as the seat of the 1960 Winter Olympics, the name had to go. The new logo is a nod to the sacred symbol of the Washoe tribe, an eagle, which is also a native bird of Lake Tahoe.
âIt is inspiring that after seven decades in business, a company as rich and established as this resort can still think and adapt when the right thing is needed and the right thing to do,â said Dee Byrne, recently appointed President and COO of Palisades Tahoe, in a press release. Release. âThis name change reflects who we are as a ski resort and communityâ¦ It is an incredibly exciting time to be a part of Palisades Tahoe and after more than 10 years in the resort I am honored to lead our team in this. new era. “