A ‘Chicken Wars’ Twist: Birds Bite in Edgy New Super Bowl Ad

PETA launches nationwide “Fight the Bite” ad campaign aimed at big game viewers

For immediate release:
February 8, 2022

Robin Goist 202-483-7382

Los Angeles – What if the chickens entered the “chicken war”? Well, that’s exactly what they’re doing in PETA’s new Super Bowl commercial, which is set to air nationally on ESPN, ESPN Sports, NFL Network in Cincinnati and Los Angeles, and other networks as the big game approaches. The ad uses ‘security camera’ footage to show what happens to diners when chicken dinners suddenly return to living, breathing birds with a bone to pick to be fried for food. It’s part of PETA’s nationwide “Fight the Bite” campaign to reduce the roughly 1 billion chicken wings consumed on game day last year.

As part of the campaign, PETA’s chicken mascots will be flocking at Shaquille O’Neal‘s Big Chicken restaurants, handing out vegan chicken to people outside. The restaurant, whose no doubt unintentionally tongue-in-cheek slogan is “Eat Life to the Fullest,” doesn’t offer any vegan items, even though Shaq is an investor in Beyond Meat and is reportedly working on adding vegetarian wings to the offerings. So PETA hopes its giveaways will help these items. fly on the menu quickly. Similar giveaways are planned at KFC locations across the country, celebrating the company’s recent launch of vegan nuggets, and PETA will also set up outside Buffalo Wild Wings and Wingstop locations to encourage chains to follow suit. .

“Once football fans think about the living, breathing birds that need those wings more than they do and find out how tasty the vegan versions are, we bet a lot of them will be cheering on the chickens,” he said. PETA President Ingrid Newkirk. “PETA’s New ‘Fight the Bite’ Super Bowl Ad Aims to Get Everyone in on the ‘Chicken Wars’ on the birds’ side and keep their wings.

Birds killed for their flesh are bred to develop an upper body so abnormally large that their legs often become paralyzed under the weight, and the sheds in which they are confined are so filthy that the red, watery slime in chicken packs is called “faecal soup. In slaughterhouses, birds have their throats cut, often while still conscious, and many are scalded to death in plucking basins.

PETA — whose motto says, in part, “animals are no food for us” and which opposes speciesism, a supremacist worldview of humans — offers free vegan starter kits, a list ready-to-heat plant-based wings available at grocery stores and easy vegan recipes for game day.

For more information, please visit PETA website or follow the group on Twitter, FacebookWhere instagram.

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