Bookmarks Are Back: The 14th Annual Awards Season Starts Here
Unrivaled in their mandate, the Bookmark Awards celebrate innovation, creativity and efficiency within the digital media and marketing industry. And while a lot has changed in the 14 years since The Bookmarks launched, and more in the past two years, these preeminent awards continue to drive the industry forward.
“Digital has become even more important in a post-pandemic world and The Bookmarks aims to go beyond simply rewarding excellence in digital media and marketing,” says Razia Pillay, new chief executive of the Interactive Advertising Bureau (IAB) South Africa, which administers the Bookmark Awards.
“In 2022, The Bookmarks will become even more relevant in assessing excellence within the industry by taking on key priorities enshrined in the IAB’s mandate, including educating and inspiring businesses around the world. sector.”
These priorities include putting users first, creating and sustaining a consistent approach to measurement, transforming the industry from the inside out, and delivering trusted digital supply chains.
As the 2022 season kicks off, The Bookmarks is pleased to announce DStv Media Sales as its Naming Rights Partner. DStv has long been an advocate of digital media and this partnership demonstrates the platform’s enthusiasm and drive towards digital. “As more and more Multichoice Group content is available online, it is imperative for us to continue to provide solutions to advertisers wherever that content is available,” said Fahmeeda Cassim-Surtee, CEO of DStv Media Sales. “We are proud sponsors of The Bookmarks and support its role in recognizing excellence in digital media – something we are passionate about.”
OLD TRADITIONS, NEW BLOOD
The Awards also welcome Khensani Nobanda as the new Bookmarks Jury President. As Group Director for Marketing and Corporate Affairs of the Nedbank Group and a member of the Executive Management of the Nedbank Group, Nobanda is passionate about brands and the potential they have to deliver tangible value to consumers through initiatives. goal-oriented and value-driven.
With a career spanning more than 20 years on two continents, Nobanda’s experience in marketing, brand communications and strategic partnerships will prove invaluable as The Bookmarks enters a new era. She also holds a BCom from the University of the Witwatersrand and an MBA from the Gordon Institute of Business Science (GIBS).
“The IAB Bookmark Awards continue to play a vital role in encouraging and celebrating excellence in innovation, catapulting the industry into thinking about the next best way to execute and deliver for maximum impact,” says Nobanda. .
“This year, I would like to see hybrid capabilities across the marketing value chain, especially the connection between offline and online marketing. I also hope to see entries where more whole brain thinking is unleashed to show the true power of how data and creativity can work together in the digital space.
“This year marks a pivotal moment in The Bookmarks’ legacy as we continue to strive to address one of the key pillars of the IAB’s success: advancing the transformation agenda. Furthermore, we are honored to welcome our new jury president, Khensani Nobanda, who will preside over the next two years,” adds van der Schuur.
“In addition to being the premier industry event that rewards work that helps our industry move forward, The Bookmarks strives to be a platform for inspiration, continuous learning and improvement. We thank Khensani Nobanda for accepting the role of Jury Chair and for committing to furthering the goals of the IAB through these awards.
JURY APPLICATIONS ARE OPEN
Bookmark panel nominations are now open, and those working in the industry are encouraged to nominate experts in the field to oversee eight panels across marketing; Youth action; Editing; effective marketing; Social, community and influencer marketing; builders; Innovative Engineers; and special awards. End of jury nominations Friday March 11 at 4 p.m..
To nominate candidates for Jury Chair and Panels, click here.
For more information on the 2022 Bookmark Awards, visit thebookmarks.co.za.
MARK YOUR CALENDARS
As Bookmarks season begins, remember these important dates:
March 8: opening of registrations for the prizes
March 11: Closing of the nominations of the presidents of the jury and the juries
March 17: announcement of the presidents of the jury
March 30: The juries are announced
March 31: early registration closes
April 30: Closing of registrations
May 9: Late registration and payment deadline
June 17: announcement of the finalists
July 28: 2022 Bookmark Awards event
Businesses interested in sponsoring Bookmarks 2022 categories can view the Sponsorship Pack here.