Coors Light and Tide want to keep your tasks light

Leave the dirty socks. Coors Light and Tide offer to do your Saturday laundry so you can enjoy college football game day.

Coors Light continues to deliver on its brand promise of “beer made to relax”. The ubiquitous beer brand is now offering fans the chance to win free laundry services for a month so they can watch more college football at their favorite bar.

Saturday morning tends to be America’s favorite time window for dealing with household chores, but Coors Light is looking to change that. “Coors Light believes chores shouldn’t get in the way of game day,” the company said in a statement. “That’s why this college football season, Coors Light will keep your duties light.”

The beer brand has teamed up with Tide Cleaners as a cross-promotion partner. On Saturday, October 8, fans in Chicago, Cincinnati and Denver can also drop off their dirty laundry at participating bars, where it will be sent to a local Tide Cleaners facility, washed and returned to their home. Fans can also enter for a chance to win bundles of Coors Light merch and Tide merchandise.

To promote the campaign, he tapped Kirk Herbstreit, ESPN college football analyst and longtime brand partner, in a 15-second spot. Herbstreit is featured in a bar holding a basket full of delicacies.

The new stunt comes on the heels of a host of equally outlandish Coors Light marketing campaigns. In July, for example, the brand launched a “Thirst Trap” beer can-catching device designed to attract and kill mosquitoes. In the spring, he unveiled “Chillboards,” a series of reflective Miami rooftop advertisements that served as both a bird’s-eye marketing effort and a mechanism to deflect sunlight, thereby cooling apartments in below.

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