Marketplace Webinar Series – Pre-Registration Pricing Ends Soon | OPI
There are only a few days left to take advantage of the reduced rate to watch the next five episodes deep dive webinar series on strategies to grow your business on marketplace platforms.
The sessions – which will take place on June 8, June 23, September 29, October 27 and November 23, 2022 – are co-organized by OPI and specialist in the TFE.Agency marketplace. They will also feature contributions from several fast-growing European market players such as OnBuy and Conrad.
One of the topics of the program will be how to reduce dependence on Amazon and take advantage of the opportunity of broader market channels. Even though Amazon has a hefty 25% share in a European market estimated at more than 200 billion euros ($215 billion), its share is actually declining.
As Bob Boekema, Managing Director of TFE.Agency says, it’s not because Amazon sales are down. On the contrary, but the global channel is growing at an even faster rate, leaving 75% of relatively untapped opportunities to hunt.
“Amazon’s market position differs greatly from market to market,” he notes. “While it’s dominant in the UK and Germany, it’s a ‘small game’ in countries like Sweden, Poland and Benelux, especially when compared to local leaders.”
He continues: “The long-term growth of marketplaces has been – and will be – in the double digits. Additionally, B2B marketplaces and initiatives such as sourcing marketplaces are on the rise.
Chris Exner, OPIThe Chief Commercial Officer adds, “Many businesses have become increasingly dependent on Amazon and will be looking for strategies to diversify and explore new sales channels. It’s a totally different way of selling and marketing, and I’m amazed at how much there is to consider, learn, and do. This insightful five-part masterclass series is a perfect way to start that journey in a meaningful way.
An early bird rate – offering a 10% discount – is available until May 25. To reserve your place and for more details, please click here.