MyRightBird Offers Helpful Resources As Pet Bird Ownership Grows
Press release: MyRightBird
MyRightBird, an initiative to encourage responsible pet bird ownership created by Bird Enjoyment & Advantage Koalition (BEAK), was thrilled to see the results of a recent American Pet Products Association (APPA) survey indicating that Pet owners are showing more and more interest in pet birds. APPA’s 2021-2022 National Pet Ownership Survey, a comprehensive annual report exploring trends in pet ownership in the United States, found that 8% of households now have pets. pet birds, with nearly half of new owners saying their decision to buy a bird was influenced. by the pandemic. Additionally, two-thirds of bird owners are either Gen Z or Millennials, with Millennials accounting for 45%. In light of these trends, MyRightBird is stepping up its efforts to provide valuable information to current and potential bird owners, including care sheets for different types of birds and a quiz designed to suggest species of birds that may be compatible with the lifestyle of the user.
The National Pet Ownership Survey has highlighted several other interesting statistics regarding bird ownership in the United States and pet ownership in general. Notably, the number of pet owners is on the rise, with 70% of US households having a pet, up from 67% the previous year. Additionally, pet owners have spent more money on their pets and supplies, and have increasingly focused on the many benefits that pets bring to their lives. With respect to pet birds, the survey also included the following statistics:
- Households that own birds each own an average of 2.46 birds.
- Fifty-nine percent of bird owners said they spent more money on their pets and supplies in the past 12 months.
- Bird owners most often get their pets from a friend or relative, a pet supermarket, or a bird store.
- Compared to the previous year’s survey, all pet owners reported an increase in the purchase of gifts for their pets. Bird owners made up the highest percentage, with 80% reporting buying gifts for their pets and spending an average of $56 per gift.
- Bird owners demonstrated a commitment to the health of their pets: one-fifth said their birds were on a special diet – compared to 10% of dog and cat owners – and bird owners had the highest percentage of all pet owners who reported giving their pets vitamins or supplements. A quarter purchased bird food from their veterinarians, with 22% taking their birds for regular physical exams.
- Forty-four percent of bird owners said the brand name was very important when purchasing pet products, with 58% considering themselves to be “very brand loyal.”
The trend of acquiring new pets and spending more on their health and well-being can be a way for pet owners to show their gratitude for the many benefits that pets bring to their lives – by especially during the pandemic, when many people were in need. companionship and stress relief. Bird owners in particular cited the following as some of the top benefits of having a pet bird: birds are fun to watch and have in the household (50%); they provide happiness and emotional support (56%); companionship and love/affection (45%); and stress relief (62%).
From birds to dogs and cats to fish and reptiles, APPA’s National Pet Ownership Survey provides fascinating insight into the latest trends in pet ownership, as well as than the special relationship between pet owners and their animals. To learn more about MyRightBird and explore its collection of resources for current and potential bird owners, visit here.