Advances in the Missouri cannabis industry are evident in growing sales, new products, and better quality. Vivid, a Missouri-based medical marijuana manufacturing company, has become a beacon of industry progress through a model of constant innovation on behalf of patients.
The company’s most recent launch brought THC-infused potato chips to Missouri patients by pairing Vivid’s Missouri’s Own brand with the iconic Red Hot Riplets brand. After launching Missouri’s Own earlier this year, Vivid’s line of locally-inspired flavor edibles, Vivid is raising the bar yet again by releasing different types of THC Diamonds to celebrate 710. The rollout includes THC diamonds with a pink tint called Rose Quartz, and a limited series of giant THC diamonds ranging in size from 4 to 9 grams.
The giant diamonds are on display at select dispensaries until the end of July and will be given away to patients at participating dispensaries in a promotion called The Crown Jewel Giveaway. The promotion coincides with reduced prices and sales of Vivid concentrates at participating dispensaries. Patients can enter The Vivid Crown Jewel Giveaway by purchasing Vivid concentrates at participating dispensaries in July.
The Vivid team created the rose quartz colored diamonds by reintroducing natural plant pigments into the diamonds, creating extracts that are as breathtaking as they are powerful.
“Part of the excitement around diamonds comes from seeing them up close in person,” said Scientific Director Montana Dickerson. “Our rose quartz features a pink tint that is naturally found in the cannabis plant, while the large diamonds look very much like what you would expect to see in a jewelry store. Both are a sight to behold.
Vivid aims to bring the world’s leading cannabis products to Missouri. Rose quartz is Missouri’s first colored diamond, with other diamond products to follow.
“The most interesting thing about our philosophy is that we spend a lot of time thinking about patient issues and product gaps, inadvertently creating an endless discovery loop,” said Tony Billmeyer, chief marketing officer of Vivid.
Diamonds are formed through a long process (often taking months) of specifically extracting and isolating the THC-A molecule and cultivating what, in the end, visually appears nearly identical to a rough diamond.
The process is completed by removing all terpenes and additional cannabinoids in a liquid product often referred to as “terp sauce” but scientifically referred to as HTE (High Terpene Extract). These separate products are considered the best of the best that hydrocarbon mining has to offer, in terms of medicinal quality and potency. THC-A diamonds, if made correctly, are tested at near 100%, often reaching 99% or better. THC-A (tetrahydrocannabinolic acid) is the precursor and raw form of THC. The higher the percentage of THC-A, the more potent a raw cannabis product.
“We view concentrates as an opportunity to manufacture the most potent medicine and give our patients the highest concentration of medicine.” Billmeyer believes that innovation and the desire to constantly improve “will not only provide accessible products for patients, but will also increase the number of patients, ensuring that we provide the products people need while continuing to innovate”.
In addition to diamonds, Vivid is celebrating 710 by partnering with Dip Devices and St. Louis-based 710 Tools to bring limited-edition dab tools to dispensaries across the state. The range includes the Isopropyl Paddle Dispenser, Travel Spade and Bird Bath from 710 Tools.
“Concentrate users understand the notion of a ‘bright high’ because it’s a cleaner high that can provide mental clarity,” said Show-Me Organics CEO Boston Dickerson. “We’ve partnered with 710 Tools and Dip Devices to offer high-quality gear to make our expertly-extracted concentrates more accessible and enjoyable for everyone.”
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