“You tell your own story when you apply! 30 Under 30 winner Alexandra Paxinos wants you to be your own best advocate
Since leaving high school for university aged 16, South Australian prodigy, Alexandra Paxinos, has taken off.
While she initially planned to be a journalist, which turned into a fleeting interest in business, Paxinos eventually found her footing in tourism marketing.
Join South Australia Tourism Commission in 2016, Paxinos has since become a magnet for results, particularly during the tourism sector’s most difficult time ever.
Not only did she help create SA Tourism’s most visited page, but her marketing work also helped increase SA visits from key Asian markets by 102%.
His greatest contribution may have been co-leading SA Tourism’s post-COVID recovery efforts, with an economic impact of $12 million.
Unwilling to put all her energy into one company, Paxinos has since branched out into several ventures, serving as a board member of She Creates and Spence Club Inc, as well as co-founding the international education agency , Australian Study Agents. Thin.
Much like finding out the Pope is Catholic, it’s no surprise that Paxinos won a 2021 30 Under 30 award for marketing.
Early bird registrations should end this Friday for the 2022 B&T 30 Under 30 Awards, we caught Paxinos between his marketing job and making sure his plants were watered to discuss marketing over the past 12 months, and why it’s so important to tell your own story.
B&T: You won the 30 Under 30 award for marketing last year, how has your career evolved since winning?
AP: I changed roles. Now I work in ‘destination development’. My role there is product development project manager. I work with our tourism industry to help develop new tourism experiences to meet the demands of our marketing team, to get people to travel to South Australia. I focus on “wellness tourism” and also try to develop new products in this space.
Before COVID, I started an international education business on the side. The intention of this company is to bring international students to study in Australia.
With the impact of COVID, we put this on hold and didn’t do much with it. [But] now I’ve started accelerating it with more talk about resuming international travel and getting students back. It was a very good experience.
Why is it so important to celebrate young people in this media communications industry?
Because we’ve all been there and done that. We have all this life experience that we have acquired on the job or throughout our careers. If you can pass that on to someone else ten years younger and save them from having to learn this the hard way for ten years, that will help propel them forward and accelerate it.
Young people are our future leaders. They will be the ones who will be running all the companies in ten or twenty years. It’s about trying to build them and celebrate them, and help them improve their skills and grow as well.
How do initiatives like B&T’s 30 Under 30 Awards help young people in the industry?
This helps build credibility and validation. Before applying [to 30 Under 30] I’ve noticed a few people both in my organization and in some of the networking groups I’m part of, applying for these awards and winning. I saw the benefits it brought to them. I noticed they got tapped on the shoulder for different opportunities. I wanted to apply for this reason.
You also tell your own story when you apply. When I applied six years ago, I had come with a few years of experience in a similar position. But I didn’t have all those other extracurricular experiences. These awards provide a platform to truly validate your progress and career trajectory.
I suffer from impostor syndrome, and quite often I think, ‘Oh no, did I oversell myself? Do they think I’m better than I really am? I started making a list of every time I exceeded my KPIs, or generated a whole bunch of bookings for South Australia. At any rate. This
Now people in my organization and on my team have seen my shared story. It also allows me to connect with people outside my organization who have contacted me and seen the work I have done. This opens the doors to many new opportunities.
What are you most proud of so far in your career?
It would definitely be the “Great State Voucher” campaign. It was what my [2021 30 Under 30] the submission was based on. I then managed this project, which generated excellent results for South Australia.
Our tourism industry is mostly made up of small family businesses. Thanks to COVID and the crisis that has come with it, actually bTo be able to see a campaign that is generating real results for the parent and parent companies that need this support was truly gratifying.
What words of wisdom do you have for other under 30s considering taking part in the awards?
IIt’s really important to be your best advocate. No one else will do it for you because no one else knows your background and what you can bring to the table. Put yourself forward and show what you have done and what you have achieved. It’s not about bragging, it’s more about building a portfolio that helps build your credibility and authenticity.
It’s like a degree. You go to college and graduate, but if you have those accolades and awards behind you, it validates what you’ve done and proves that your results are really worth something.
I also wanted to mention – with the B&T 30 under 30 awards – having the opportunity to connect with different people in the industry that you might not otherwise connect with, and I was lucky enough to be mentored by a few of between them, which was a very good experience.
Start typing HEREas the submission deadline (Friday, February 4, 2022) will be here before you know it. You can download the criteria for each category HERE.
However, you MUST be under 30 on the day of the event (Thursday March 31) to be entered. So be sure to include your ID and profile photo with your application.
Oh, and please save your entry in a word document in case so many of you jump on the rewards portal that it crashes. Prevention is better than cure!
The 30 Under 30 Awards, presented by Vevo, are widely regarded as the premier showcase for the brightest young talent working in marketing communications.
Three outstanding individuals will be recognized for their achievements in each of the 10 categories, along with a Grand Prize for the most influential person overall.
You can find all the reward details on the right here and, to avoid disappointment, we strongly recommend that you gather your team and reserve your seats at the 30 Under 30 Awards party by purchasing early bird tickets (your bank account will thank you later).